Brothers Ben and Jake Fetzer grew up surrounded by the wine business and are the third generation of the Fetzer family to make wine in Mendocino County. Their late father Bobby planted the first vines at Masút and today the brothers honour his memory, running the vineyrads and winery as true labour of love. They do everything themselves and endeavour to grow the finest-possible fruit to produce their small batch Pinot Noirs, rich and opulent wines that echo the land they come from. The brothers are responsible for spearheading a petition for a new designation for the coastal mountain area the estate lies on and thanks to their efforts, Eagle Peak, Mendocino County, was recently recognized as its own AVA.