In the early 1900’s, Florentine landowner Lavinio Franceschi travelled to Montalcino having heard great tales of the region's beauty from a shepherd. He fell in love with the region and founded Tenuta Il Poggione which has become one of the most highly regarded wineries in all of Tuscany. They were among the first to market Brunello di Montalcino wine and one of the founding members of the Brunello di Montalcino Consortium. The estate covers 1,500 acres, 350 of which are planted with vines, 175 with olive trees and the rest dedicated to grain fields, forest and livestock to promote biodiversity and a natural approach to farming. Today the winery is run by Lavinio’s successors Leopoldo and Livia, who combine the craft of traditional winemaking with the latest innovative techniques to produce some of the region's most exquisite wines.